Race Data : Your Winning team

Race Data is a marketing solutions company. We provide our customers with intelligent marketing systems built upon the latest technology designed to specifically suit their needs. These systems are designed and backed by decades of practical marketing and database experience. Since marketing is iterative and dynamic in nature we don’t expect our customers to have 100% of the answers to their future requirements. Our Marketing Intelligence Center’s (MIC’s) are designed for growth and to eliminate the costly expense of redesign. Our Marketing Intelligence Centers support activities such as:

• Customer segmentation and profiling
• List selection, coding, and output.
• Top level and drill down reports for metrics and KPI’s
• Mapping analysis
• Predictive/descriptive/exploratory models
• Data capture, cleansing, and address accuracy
• Campaign management and post-campaign analysis

These technologies are pre-integrated and bundled to ensure a very short uptake time and use only the components that suit your business needs. This ensures that you get exactly what is appropriate at exactly the right time. Implementation time is measured in weeks, not months, allowing you and your team to use the system right away to drive your day to day activities.

Race Data Solutions ...............